Guides
Practical playbooks for makers: own your domain, site, email and AI workflow for as little money as possible. Followable, checkable.
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Listing-ready photos on zero budget: window light, background, scale, hero shot
You do not need a camera or lights. A north window, white paper and a fixed height gets you listing-ready photos. Order and consistency do the rest.
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Moving buyers off the platform: a checklist you can finish this month
A platform gives you traffic, not customers. Only three things are portable: the email list, your own site, and the memory of you in a buyer's head.
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Pricing handmade work: the cost you are not counting
Most makers price at material plus hours and stay on the floor. Real cost also includes failure rate, platform fees, returns — and why your hours are worth what you claim.
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AI for makers: three jobs worth handing over, one that will cost you
Makers dislike AI for good reasons: it averages taste and homogenises content. Three chores are still worth handing over — and one thing, handed over, destroys your premium.
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Own your domain, site and inbox for under $20 a year
A minimum viable setup for makers: your own domain, a free static site, and a real inbox on that domain. Hard cost is the domain — about US$10 a year.